Who is Gen Z? And What Do They Want from Employers?

While millennials are grabbing all the headlines these days, ‘Generation Z’ – those born between 1990 and 1999 – are actually the youngest group in today’s workforce.

Employers need to be aware of Gen Z’s unique characteristics that influence their career decisions if they want to successfully attract and keep this generation of workers. So far, GenZ workers appear to be quite like their Millennial counterparts. However, there are a few key differences, many of which were revealed by a recent survey of GenZ workers conducted by Enactus.

Even though many respondents said flexible hours (72 percent) and remote work options (53 percent) were critical in choosing an employer, the top three factors respondents gave were career advancement opportunities (95 percent), a supervisor they can learn from (93 percent) and professional development opportunities (91 percent).

Hence, it’s essential for employers to regularly talk career goals with Gen Z professionals, to offer them frequent chances to develop and grow their skill set.

A desire for face-to-face communication

When asked what ability was most crucial to their career success, 89 percent of GenZ respondents said communication. Supervisors might react to this result by encouraging the use of digital collaboration platforms, but study also indicates that GenZ prefers face-to-face communication with their manager and colleagues. This may be a bit surprising, but today’s youngest workers say they prefer a work environment that allows them to collaborate in small groups, in an office, compared to working as part of a virtual team.

Career ambitions

GenZ workers tend to have grand ambitions and say they’re reluctant to wait long for the next step on their career path. One-fourth of survey respondents said they expect to be managing workers in a corporate setting by the time they’re five years out of college. Another 34 percent said they anticipate advancing up the corporate ladder but not in managerial ranks and 20 percent said they want to start their own company.

For employers, this means putting an emphasis on mentoring, career development and training opportunities: GenZ professionals are determined to get ahead and smart companies will provide them with the help they need to achieve their career objectives.


Like millennials, GenZ is used to getting a lot of information from parents, teachers and coaches. But they stress that the guidance they get at work must be genuine. The survey showed ‘honesty/integrity’ as top of the list of desirable traits they’re looking for in a manager. Despite being stereotyped as the ‘everyone gets a trophy’ generation, GenZ say they want honest feedback and clear expectations that will help them advance their career.

At Labor Temps, we connect our clients to skilled, hardworking professionals from every generation. If your company is currently looking for new talent, please contact us today.